Paragraph D details: "If the scents were reversed or mismatched with the merchandise, consumer engagement dropped below the baseline of an unscented store, proving that incongruent smells can actively repel customers."
B. respiration (It handles feelings and memory)
The use of scent in persuasion is not limited to advertising and marketing. It has also been applied in various other contexts, such as: persuasion and smell ielts reading answers
B. measured how smell made people more aware of their surroundings (using scents like coffee and perfume to see if people would return a dropped wallet)
Relating to the immediate surroundings (e.g., ambient scent, ambient noise). Paragraph D details: "If the scents were reversed
Paragraph D points out: "Research indicates that scent-product congruency is vital for successful persuasion." It later notes that "incongruent smells" hurt performance. 9. patient anxiety (or anxiety)
Scent research also indicated a direct influence on improving sociability. A recent study in the US showed that when environments were sprayed with scents linked with hygiene, such as citrus, individuals reported a desire to connect with those who were in the vicinity of the scent. The respondents in that study also indicated that they were more willing to give money to charity and to help others. This again shows that scent holds messages that we incorporate and process alongside other sensory input to create mental models, make decisions, and alter our behavioural responses. measured how smell made people more aware of
Circle the word NOT immediately. Candidates frequently lose marks by picking the first option mentioned in the text (e.g., feelings or pulse) rather than identifying the outlier. 🔍 Track Proper Nouns and Locations
| Mistake | Why It Happens | How to Avoid | |---------|---------------|---------------| | Marking Q21 as FALSE | Seeing "dependent upon self-awareness" and assuming the statement is contradicted | Check if the passage explicitly says the opposite — it doesn't | | Marking Q26 as NOT GIVEN | Missing the word "contextual" and "certain environments" | Scan for limiting words that contradict "any situation" | | Overlooking Q24 as FALSE | Assuming smell must work alone to be influential | The passage explicitly says smell + other factors = influence | | Confusing "temporary influence" (Q27) with "always influences" | Not distinguishing between "may influence" (true) and "always influences" (false) | Read the exact wording in both passage and statement |